Gini Nelson\’s Engaging Conflicts

August 9, 2006

20 Concepts and Recommendations for Utilizing the Internet: 5 Concepts (#1)

Filed under: Business,Wikis and Podcasts and Blogs, Oh My! — Gini @ 6:40 am

Jim Melamed’s innovative and entrepreneurial work at and through supports conflict specialists working to establish and maintain their niches, increasingly necessary for business success. His articles include 20 Concepts & Recommendations for Utilizing the Internet, Integrating The Internet Into Your Mediation Practice, and Mediating on the Internet: Today and Tomorrow (two parts).

I’ll reprint 20 Concepts & Recommendations for Utilizing the Internet here, to coincide with the start of a new, 10-part series of posts on blogging. Today is the first part; the remaining three will follow throughout the week:

This article reviews 20 concepts and recommendations to assist you to most capably utilize the Internet in support of your Mediation practice.

First, 10 General Concepts to keep in mind.

Concept #1:
You benefit from a Full Time Electronic Office. This is a gift to clients and referral sources and as necessary as a business card. A web site allows you to communicate effectively 365/7/24 and even when you are on vacation.

Concept #2
Use Memorable Web and Email Addresses. You want a memorable URL, one that is as short as possible and can easily be remembered and spelled. Matching email and web addresses are the way to go (for example and

Concept #3
The Internet is Affordable. The cost of a quality web site as a landing spot for all marketing is very reasonable. You can market to email addresses for life for free. A quality web site also allows you to enhance all other advertising and to reduce the cost of other advertising.

Concept #4
The Internet is Convenient. Most people now prefer to receive their information digitally. This allows them to print or forward the information. There is no more need for the 3-panel color brochure. Visitors will print out your web pages if they have interest.

Concept #5
Include All of Your Information in a Boundless & Beautiful Web Site. By having all of your business information on the web, you lessen your own and staff labor and cost. Your clients and referral sources can also access all of your information instantly.

For more information on the Internet in Mediation, see

The next issue of the Engaging Conflicts Today newsletter features an interview with Jim that continues the discussion started with this post, and continued with tomorrow’s. You can sign up for the newsletter by clicking on the “sign up” link in the upper right corner at the top of the blog site.

Biography: Jim Melamed, J.D., founded The Oregon Mediation Center, Inc. in Eugene, OR in 1983 and has been offering mediation services ever since. He is an adjunct Professor of Mediation at Pepperdine Law School, mediates organizational and legal matters in Oregon, Washington and California, and has assisted in the resolution of over 2,000 disputes. He also is the co-founder and CEO of (1996 to present), the most visited conflict resolution web site in the world; former Executive Director of the Academy of Family Mediators (1987-93, now merged into ACR); former Chair of the Oregon Dispute Resolution Commission; founding President and first Executive Director of the Oregon Mediation Association; and in 2003, he received the 2003 Oregon Mediation Association Award of Excellence.

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